SOCIAL MEDIA STRATEGY + PRODUCTION
The ABOUT YOU fashion week is the biggest event of the year for the retailer. For SS21 and AW21 I planned and executed the social communication for various channels, platforms and markets. Including content production, brand integrations, influencer briefing, paid media planning as well as talent curation.
TIKTOK
We created a suite of 50 native In-Feed ads and two TopView videos in just one weekend. Using popular Creators to front the videos, giving videos relevance, personality and a recognizable element for the TikTok community.
KEY RESULTS
83M+ Impressions
15” Avg. watch time
50K+ followers
YOUTUBE
Our goal was to give the viewer an idea of what is happening behind the scenes of a fashion week. We wanted to show that big names were also involved in the process and not only sign with their name and present their face on the catwalk.
