The Best Job Ever is a social Media campaign with the purpose to find an Instagram host for 12 month. A recurring face helps consumers to connect with a brand and it’s values.
Potential candidates needed to upload their application video to instagram stories and a jury of Influencers and experts chose the lucky winner after a physical casting.
People reached organically 5.500.000
THE BEST JOB EVER GROWTH HACK
THE WINNER
MELISA DROBRIC
For two years Melisa traveled the world, joined video and photo productions, met celebrities, announced sales campaigns, introduced new products and became a known and respected influencer herself.