DIGITAL FASHION FOR THE MASSES

IDEATION & PROJECT LEAD CREATIVE

In 2021 we started our first NFT project. Our goal was to create an use case for our mainstream customer. With HYPEWEAR customers are able to wear digital fashion pieces on social media and own them as an NFT. All they have to do is upload an picture of themselves and get the digital asset fitted onto their body. We onboarded around 50 3D designers and developed a framework that enables “old school” brands to step into the digital space and sell goods on the platform.