One thing the typical online retailer can not offer to its customers is consulting. As ABOUT YOU sees itself as a destination for an inspirational shopping stroll this is an essential service it was lacking. With interactive live shopping this service is now available for consumers in 15 markets.

I developed and produces multiple concepts for the launch of the new feature.

Known influencers enhance trust and increase conversions.

Building a setup that enables creators to stream from where-ever they are without physical production support allowed a quick roll out at scale. In addition a framework for brand partners was created so they can participate.

Today ABOUT YOU streams more than 100 shows per month.